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Race Face

Our Brands | Race Face

We Are Race Face – Sending It Since 1993

Born Out of Necessity: Race Face was created by a group of die-hard mountain bikers hell-bent on doing things differently. When the gear couldn’t keep up with the riding, we made our own. The mountains near Vancouver turned out to be the perfect playground to dream up and test legendary parts.

Shore To the Core: There’s just something about Vancouver’s North Shore. We grew up in the shadows of these uniquely challenging mountains and it shows. The North Shore’s dirt is in our blood and more often than we’d like to admit, our blood ends up on its rocks and roots. The Race Face values we hold strong – taking the lead, working together, and having way too much fun – are forever linked to this place we call home-steep-home.

Rider driven; team tested: There’s one simple rule we live by: riders come first. We serve the rider and their needs because they’re the keepers of the sport we love. And before we release any of our gear into the wild, we have it tested by world-class riders on some of the harshest terrain on earth. If it survives them, it’s ready for you.

One Big Happy Family: If you ride, you’re one of us. The only requirement is that you have fun doing what you do. Because when you’re fully in your element, that’s when your free to push your riding beyond the ordinary.

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