Our Brands

The essence of ASS MAGIC lies in four core principles: Athlete Comfort – ensuring comfort for every adventure, Product Innovation – consistently refining our MAGIC formula, Product Safety – crafting a cream safe for your skin and kit, and MAGIC – creating a secret barrier that’s an essential part of every quest.

Proudly South African Est.2014

BOOST your Mountain Biking or any Excercise with this PROUDLY South African Chocolate Energy Bar made with Passion, Love and Energy!

The BANANA ENERGY Gluten-Free Bar is Wheat-Free and is packed with POTASSIUM. This gives you loads of ENERGY with a Natural Boost. 

Bike Shield has covered over 1.5 million Bicycles worldwide. A universal bike protection that is manufactured in Sweden.

Easy to apply without heat or water. Coverage remains invisible while still having self-healing and shock-reducing qualities.

Pinned stocks the range of Bike Shield Full Coverage, to individual coverage on your bicycles Forks or Tubes. We have you COVERED!

DMR Bikes has been designing and creating some of the best Mountain Bikes, Dirt Jump Bikes, Pedals, Grips and Components for over 25 years. DMR is known for their iconic V12 pedals and continue to design products that will endure the MTB riding we all know, do and love.

Founders Damian Mason and Matt Ryley started DMR at the back of a BMX shop in Golding Barn, Sussex. 25 years later, the DMR Brand continues to design and create the BEST products. From Mountain Bikes (MTB), Dirt Jump Bikes to pedals, grips and components that are world renowned.

Collaborations with top riders ensure the DMR products are thoroughly tested.  Check out top athletes Olly Wilkins @odub_23 and Brendan Fairclough @brendog1. Both have been part of the DMR story.

Pinned has stocked the DMR brand for over 8 years. We look forward to continue bringing you the latest Pedals, Grips and Components that are some of the BEST in the World! 

Energizer have created simple solutions for an on-the-go world full of technology and connectivity.

The range of Energizer high-powered Power Banks and Power Stations will keep you energized in ALL situations.

Beyond batteries and lighting, our real product is bringing positive energy to the world. Ever since we created the world’s first consumer battery in 1896, as well as the very first torch two years later, our mission has been to innovate with both performance and responsibility in mind to give you power that you can use and depend on.

From the products we create, to the global initiatives we support, we design with a focus on people and the planet, enabling you to have a positive and powerful impact on the world around you by doing, enjoying and accomplishing more than ever before.

EXPLORE E*THIRTEEN

It’s all about the ride. Whether hitting your first trail ride, competing in local enduros, or chasing World Cup DH podiums, our passion is to make your ride the ultimate experience. No matter how you roll, our drivetrain, rider contact, and wheel goods are relentlessly engineered to exceed expectations and backed by extensive warranty and customer support to keep you riding.

DEDICATED to PERFORMANCE.

OBSESSESD WITH THE RIDE.

Our passion lies in fearlessly engineering rider solutions, but it doesn’t stop there. e*thirteen is a global organization with a diversified footprint; our team is committed to making a difference for you, our partners, and the natural world we all share. With our global reach and objectives, we invite riders of all types to join us and build towards our vision of the ultimate ride: a healthy planet full of accessible trails and a community of riders sharing great experiences together.

The FORMULA Brand is known for MOUNTAIN BIKE SUSPENSION, BRAKES AND WHEELS. ENGINEERED FOR PERFORMANCE, BUILT TO LAST.

TOMORROW IS BUILT WITH TODAY’S IDEAS

A path of innovation, never stop experimenting, never stop imagining new solutions. Since the beginning of our story, the word which has always guided us has been one: “innovation”.  For years we have experimented in the motor biking world, to then take all our knowledge into the mountain biking world.

Innovation, the search for new solutions, the desire to tread new paths into the unknown, have been the ideas which have always driven us in our choices, which have set our course.

A never-ending journey: We began with the challenge of braking systems, and we created the first mountain bike brake in the history of this sport.  We then decided to produce our first forks and the results thrilled us. We succeeded in giving riders the most sophisticated and evolved forks that mountain biking has ever seen. A new benchmark in the industry.

Dedication to our values: There will not be any stops in our research and development departments, our designers will always boost us with innovative ideas, our tests will be more and more reliable and tougher, while our production will be tirelessly focused on the best quality possible for the final result.

These elements describe what we are, they translate our vision, leading us into the future.

Step IT UP A Gear with Forza’s range of Premium Sports Accessories.

The range includes Bicycle, Watch and Electronic accessories.

• Including Mounts for GPS units, Cell phones and Lights
• Heart Rate Monitors
• Protection for Navigation GPS Screens, Cell Phones
• Tool Pouches

We are all about having FUNN with our COOL components!

We’ve been in business since 1997 and have spent the last 20 years helping riders to have more fun on their bikes. Whether you’re a world class racer or a weekend warrior, it’s our mission to give you the very best components at the very best prices.

Our roots are in racing. In the early days, we were founded on a passion for World Cup results, best-of-the-best elite racers and shaving nano-seconds off the clock.

Remember Sam Hill on an Iron Horse? Yep, he was on Funn components. How about Brendan Fairclough on that Honda? Yep, also on Funn. Same with Greg Minnaar and hundreds of other greatest-of-all-time heroes of our sport.

Those early days helped bring our brand to life and taught us how to make components that could withstand the fastest riders on the planet.

Granite Design was born on the trails and the race tracks, on road trips and on two-wheeled adventures.

Our buzz is the thrill of flow and we create neat and tidy solutions to guarantee nothing will stop the ride. Whether it’s easy-to-reach tools or super-useful storage, our products guarantee you’ll always have what you need right at your fingertips.

Our inspiration comes from the challenges riders face in doing what they love. The need to carry endless tools, the pain of punctures, bulky backpacks and mechanical mishaps. We know the frustration of a ride that’s cut short by a puncture or mechanical and it’s our mission to keep riders rolling, whatever they encounter.

We take super functional, high quality and compact tools and combine them with the neatest, most elegant and most convenient ways of storing them on your bike. With Granite Design, nothing will interrupt your flow.

KMC has 40 years of experience and is the world’s largest MTB Chain manufacturer. The chains feature 100% functionality, easy handling and maximum durability.

Mountain Biking Chain solutions for all different types of Bikes and drivetrains. KMC Chain is a global brand, trusted partner and strong on R&D. Constant innovations underline the claim to be a true market leader in drive train technology.

Producing drive components is a complex process, however KMC’s aim is very simple: For any system. For any bike. For any purpose.

Committed to excellent service and more than 300 patents keeps KMC Chain ahead of the curve.

Gear Up For Every Adventure – Wherever Life Takes You

The perfect Adventure Accessory from Cooler Boxes to Drinkware! The range is built for AFRICA!

Durable, Stylish Outdoor Equipment whether you need to keep your refreshments cool or hot we have you covered in the Drinkware Range. While the Cooler Box Range keeps your food fresh and is almost indestructible!

The Legion range of products cover all your lighting needs. Torches, Headlights, Motion Lights and Lanterns can stand up to all the elements. Designed and rugged enough for the outdoors!

Lizard Skins is an industry leading manufacturer of sporting goods accessories that revolve around the hand-to-grip interface. The company was founded in mountain biking and has since become recognized throughout the world inroad cycling, baseball, hockey, lacrosse, power sports and even for industrial applications.

We work with world-renowned athletes at the top of each sport. Our products are designed in collaboration with professional athletes, always with an eye toward innovation and change. Our passion for our customers knows no limits as our employees can be found on the road or trail daily putting our company mission to the test!

Founded more than 50 years ago, Maxxis International has been dedicated to making tyres riders can trust for quality and performance.

Trust in Maxxis extends from average consumers to professional drivers and riders, who rely on Maxxis tyres to win world and national championships, Olympic medals, and more.

Founded in Taiwan, Maxxis got its start by making bicycle tyres, and soon expanded its offerings. Employing 30,000 people world-wide.

Using the latest technology, Maxxis engineers at R&D centres in Asia, Europe, and North America work to ensure that the company’s products are cutting edge.

MAXXIS sponsors TOP MTB Riders who report back on Tyres performance in the harshest, most demanding conditions.

From the start, Maxxis was a company that operated ethically and honestly. Over the years, that commitment to ethics has come to include sourcing, producing, and distributing our tyres in the most sustainable way, leaving a minimal footprint on the environment.

A Bicycle Care Range of Products with a clear focus on the topics of sustainability and environmental compatibility.

Recyclable packaging, the absence of propellants in spray products, and the biodegradability of the fluids and greases used are the focus for our bicycle products from the very beginning.

Wash your Bike Frame, Lube your Chain, Clean the Brakes and fill your Tubeless Tyres with a Motul’s range of Bike Care products knowing you are looking after the environment!

We Are Race Face – Sending It Since 1993

Born Out of Necessity: Race Face was created by a group of die-hard mountain bikers hell-bent on doing things differently. When the gear couldn’t keep up with the riding, we made our own. The mountains near Vancouver turned out to be the perfect playground to dream up and test legendary parts.

Shore To the Core: There’s just something about Vancouver’s North Shore. We grew up in the shadows of these uniquely challenging mountains and it shows. The North Shore’s dirt is in our blood and more often than we’d like to admit, our blood ends up on its rocks and roots. The values we hold strong – taking the lead, working together, and having way too much fun – are forever linked to this place we call home-steep-home.

Rider driven; team tested: There’s one simple rule we live by: riders come first. We serve the rider and their needs because they’re the keepers of the sport we love. And before we release any of our gear into the wild, we have it tested by world-class riders on some of the harshest terrain on earth. If it survives them, it’s ready for you.

One Big Happy Family: If you ride, you’re one of us. The only requirement is that you have fun doing what you do. Because when you’re fully in your element, that’s when your free to push your riding beyond the ordinary.

RacingBros was founded in 2006, a group of passion people from MTB, power-sports, and automobile industries. In combination of more than 30 years suspension experience, from world class design to manufacturing.

In RacingBros, we ride in dirt, jump to the sky and dive into the forest with the passion from scratch to sketch, from billet to parts, from prototypes to products and tuning & assembly.

We devote on Innovation, Craftsmanship and Quality. The Art of Suspension!

Red-E is South Africa’s premier Portable Power Brand, established in 2012 and is locally owned.

The brand specializes in quality electronics such as power stations, power banks and an extensive sound range. Back up your home during Load shedding, Power up your Laptop and Cell phone, Jump start your Car with the Red-E Range.

Legends such as Bryan Habana, John Smit, JP Duminy and Suné Luus trust us to supply their power, and we hope you will too.

RITCHEY DESIGN HISTORY

Over 50 Years of Design Innovation: Tom Ritchey is one-of-a-kind. He continues to juggle his duties as president and lead designer of our company, which now has products distributed in over 40 countries – and he still logs at least 10,000 miles per year all over the world.

Inspiration often comes to him while out on a ride, generating ideas that he then processes as three-dimensional design images – in his head. This is followed by the creation of initial concept models, many of which he creates by fillet brazing pieces or scraps of frame tubing. It all comes naturally to a guy who taught himself to build frames as a teenager, and who designed some of the burgeoning mountain bike industry’s first frames and components back in the 1970’s. Every year Tom guides our R&D efforts in pursuit of both subtle improvements to existing products and large-scale advances leading to new ones.

It’s rare that an item as simple as a grip can be considered iconic. When the Ritchey True Grip was first released, it quickly became the go-to choice for mountain bikers around the world.

Now Ritchey bike grips have expanded to multiple models, featuring different compounds, shapes and widths to accommodate all riders, regardless of their category or discipline.

Ruby MTB Grips offer a light weight and performance in their silicone grip.

Designed using the best materials to provide durability and performance, PLUS Super COOL Colours!

Sox Footwear is a local South African socks brand founded in 2016. Our core business is to provide athletes with top-quality performing products proudly manufactured in South Africa. Our designs, quality and people are handpicked to provide clients with the best in the business and to pioneer the industry standards with new technology and innovative designs.

DESIGN: All our designs are created in-house at the Sox Factory in Pretoria. Each design is handpicked with the latest colours and pattern trends in mind.

TECHNOLOGY: Our high-tech true print will never fade or wash out. Sox Factory has paved the way with this technology and is the first in South Africa.

MATERIAL: The Sox Factory has procured the perfect material that is both durable and soft. Each sock is knitted to perfection with our own PolyLon36 Fiber.

We strive to set the bar high and to keep innovating. Our designs have rich stories, our technology always developing and new products are introduced yearly.

Stackable Square Cookware

Experience the ultimate convenience in outdoor cooking with our leading-edge stackable square cookware, expertly designed for the camping and overlanding enthusiast.

Think Safety Think Steelmate

Steelmate specializes in the design, development, manufacture and sale of automotive electronics to make safety products available to vehicles convenient driving experiences accessible to drivers.

Technologies incorporate Solar, TPMS (Tyre Pressure Monitoring System), Wireless and many hours of R&D to provide a quality driving for both Cars and riding Motorbikes.

Therabody believes EVERYBODY deserves to feel BETTER and LIVE LIFE on their own terms. Explore Science-Backed, Award-Winning Devices.

From a need to a movement. After a traumatic motorcycle accident, our founder Dr. Jason Wersland searches for a solution to his debilitating pain. When nothing on the market helps, he designs a makeshift tool that works, unknowingly creating the first Theragun – 2009.

PERFORMANCE: Pro-grade devices for accelerated recovery and better performance

WELLNESS: Solutions to help relieve pain and stress and improve sleep

INNOVATION: Over 10 years ago, patient feedback and Dr. J’s chiropractic expertise set the bar for our high standards of efficacy. Today, we work with the world’s foremost physical therapists, trainers, engineers, and scientists at every stage of our product development. As your needs keep evolving, we’ll keep innovating

Our mission is to provide you with the effective natural solutions you need to take charge of your daily wellness. We’ve combined education, innovation, and over a decade of pioneering within the tech wellness space to make wellness more accessible for everybody.

TIMBER is the first bicycle bell designed exclusively for mountain biking. Our goal was simple: awareness when you need it, and silence when you don’t.

Every day, millions of mountain bike riders head out on the trails to do what they love. And while they’re out there enjoying the experience, they’re also likely to encounter other riders, hikers, horses, and wildlife.Unfortunately, there’s never really been an effective way for riders to pass and audibly communicate their presence to other trail users, until now with the Timber Bell!

Zone Parts offers top quality cycling components at affordable prices. Our products are designed with solid performance, reliability, and dependability in mind, meeting the standard expectations for both professional athletes and casual enthusiasts.

Whether you’re a pro cyclist or a weekend warrior, Zone Parts has the perfect parts for your needs.